Research Publication

Faculty Name: Dr. Bindu Agrawal

Title: “Facilitating Women Prosperity with Higher Purpose at Vyomini”

The theory of conscious capitalism is based on the idea that when business is done consciously, it promotes humanity intrinsically. This philosophy is rooted in the four tenets of higher purpose, stakeholder integration, conscious leadership and conscious culture and management as given by Mackey and Sisodia (2013). All social entrepreneurs are motivated by a higher purpose to provide sustainable solutions to neglected problems with the help of positive externalities (Santos, 2012). They have the capacity to envision, share and execute the deep-seated higher purpose (Mourkogiannis, 2006). Such a higher purpose with a social angle has been depicted in the case of Vyomini. The case is about a social entrepreneur Prachi Kaushik, the founder of Vyomini. She works for menstrual health and hygiene of unprivileged and rural women in India. Prachi’s constant endeavour was to create an ecosystem for the economic and social upliftment of these women through financial inclusion and livelihood training. She understood the problem, empathized with the women and provided a simple, economical manufacturing technique using locally available, biodegradable raw materials to provide an inclusive solution. This case describes her journey in creating an innovative business model by the adoption of design thinking and implementation of higher purpose in the business.

Keywords – Conscious Capitalism, Innovative Business Model, Design Thinking

Faculty Name: Dr. Tripti Bajpai Toor

Title: “Management Issues in Healthcare: An International Literature Review”


Healthcare managers are facing new challenges emerging due to the rapid growth of technology and patient awareness today. The present study aims to present a structured literature review of key managerial issues pertinent to the healthcare industry. Literature from reputed healthcare management and service management journals for the period 2000-2018 was collected using appropriate keyword search. The review included 300 research papers, which were then categorized on the basis of prevalent issues, journals,year of publication, geographical area and research method. It was observed that healthcare providers are not facing competition in terms of just quality of services but are also being differentiated by consumers on the basis of their promotional activities and brand image. Hospitals need to adopt a proactive approach in improving their quality measures in services and branding both for reaching out to customers and retaining them. The structured review presents a comprehensive account of key managerial issues in the healthcare industry for the healthcare providers to focus and improvise upon. The study gives a snapshot of the research work that has been conducted in this industry in the last 17 years. It shows how the focus of healthcare service providers has changed from merely improving quality of services, to building up their brand image.

Keywords: Healthcare, Issues in healthcare, Review healthcare, Management issues, healthcare services, healthcare service issues, healthcare challenges, medical services, technology and healthcare, patient satisfaction

Faculty Name: Prof. Devika Sharma

Title: “Impact of MOOCs on Indian Higher Education – An empirical study of student satisfaction”


The rapid advances in pedagogical and technological innovations are redefining higher education in the last few decades and traditional universities are facing new challenges. The learning needs of the new genre of students are vastly different from their predecessors as the kind of skills they need to develop for the jobs of the 21st century are distinct. To inculcate the required skills, ICT played an important role in the development and emergence of technology integrated curriculum by percolating into our educational system (Poulin & Straut, 2016). Online learning emerged as an imperative paradigm of modern education unrestricted by time or place.

According to Allen and Seaman (2014) there are four categories of courses: traditional (fully face-to-face), web facilitated, blended/hybrid, and fully online. The concept of Massive Open Online Courses (MOOCs) which will come under the fully online category was first introduced in 2010 by David Cormier (Comier & Siemens, 2010).The paper intends to systematically analyse the extant literature on various factors affecting learner satisfaction and propose a model with a specific focus on Indian students and propose a conceptual which can be further tested through statistical analysis.

Keywords- Higher Education, ICT, Online learning, MOOCs

Faculty Name: Dr. Ramya Dwivedi

Title: “A review on the comprehensive flame work of cognitive dysfunctions”

Cognitive processes in the brain denote a relatively high level of psychological processing. The neural circuitry mechanism in the hippocampus is vital for cognitive functions like perceptual and intellectual functions, crucial for mental functioning. Cognitive dysfunctions are one of the most pre disposed disorders of the present times. As individual progress towards old age, they tend to become more prone to cognitive dysfunctions however old age is not the only criterion for developing cognitive dysfunctions. Brain injury, cerebral palsy, multiple sclerosis etc. can also lead to such impairments.

Brain atrophy and a number of life course factors like limited cognitive reserves, lack of physical activity, life time exposure to acute stress, dietary intake and limited or absence of social support can also lead to cognitive dysfunctions. Such deficits trouble shoot issues like abstract thinking and reasoning, visual spatial ability language, memory and comprehension among the individual population. This paper systematically reviews the role of each of these life course factors in making the population vulnerable to such cognitive dysfunctions. Review of literature reveals that cognitive dysfunctions might result in attention deflects, inability in rapidly processing information, retaining, memorizing and recalling information, delayed responding to stimulus information, incongruent speech and also complexity in critical thinking, planning organizing decision making and problem solving behaviours. It has been reported in researches that cognitive dysfunctions during old age impact the day-to-day functioning and ADL’s (activities of daily living) of individuals.

Keywords- Cognitive processes, neural circuitry mechanism, cognitive dysfunctions, life course factors

Faculty Name: Dr. Meha Pant

Title: “The Varied Paradigms and the Coordination and Cooperation of the Two Regions”

The regions of Central Asia and India share a historical relationship which incorporates the political, economic and cultural dimensions in a defined proportion. With a thaw in the relations amongst them during the Soviet rule and a later realization of the significance of Central Asia for India, all seems to have been working in the right direction for the two regions.

The regions seems to be cooperating with each other well on the economic front with the recent unveiling of the TAPI gas pipeline, yet there remain some dimensions which though in commonality still remain unexplored to a large extent. This is the dimension of the linkage of the concept of terrorism and its linkage with the ethnicity and religion and both have had a major impact on the politics of both the nations. India and Central Asia  on an individual front have faced a common enemy and that is that of terrorism which has not only hampered its development but also escalated the role of the unorganized criminal groups on the social front.

Thus the purpose of the paper is to highlight the linkage in terms of a common enemy where the application of secondary sources will be incorporated. In this globalized world where the geographical barriers stand diluted to much an extent ignorance of the vitality of the subject stands a reason for providing an impetus to such transnational organized criminal organizations.


Faculty Name: Dr. Rachana Madaan

Title: “FDI Inflows”

Developing economies have been seeing an exhaustive rise of foreign direct investment (FDI) inflows all through the past two decades. Traditionally, India has pursued an enormously cautious approach; however, in 1991, India initiated the process of economic reforms towards a more open economy and got the sequence of processes to draw more FDI. The present study depends on the secondary data, and the time of the study is from 2004 to 2018. The FDI inflows have increased from US$5,777.8 million in 2004 to US$61,963.1 million in 2018. This article aims to present the descriptive analysis of FDI inflows in India during the selected period and also describes the long-term trend as well as the growth history of FDI inflows. The motivation behind this article is to make an effort to forecast the FDI Inflows in India for the coming years with the help of growth analysis, trend analysis, and ARIMA (Autoregressive integrated Moving Average) forecasting. The result of future projections shows a positive trend indicating a manifold increase in FDI inflows in India in the coming years.

Keywords- FDI, FDI Inflows in India, Growth and Trend Analysis, ARIMA Forecasting

Faculty Name: Dr. Shraddha Mishra

Title: “Banking/ Credit Rating”

Developing economies have been seeing an exhaustive rise of foreign direct investment (FDI) inflows all through the past two decades. Traditionally, India has pursued an enormously cautious approach; however, in 1991, India initiated the process of economic reforms towards a more open economy and got the sequence of processes to draw more FDI. The present study depends on the secondary data, and the time of the study is from 2004 to 2018. The FDI inflows have increased from US$5,777.8 million in 2004 to US$61,963.1 million in 2018. This article aims to present the descriptive analysis of FDI inflows in India during the selected period and also describes the long-term trend as well as the growth history of FDI inflows. The motivation behind this article is to make an effort to forecast the FDI Inflows in India for the coming years with the help of growth analysis, trend analysis and ARIMA (Autoregressive integrated Moving Average) forecasting. The result of future projections shows a positive trend indicating manifold increase in FDI inflows in India in the coming years

Counterfeit Products
Credit rating evaluates credit worthiness of corporate and securities issued by government. It provides investors with unbiased reviews and opinion about the credit risk of various securities. The main aim of the chapter is to identify the relationship between the financial ratios and rating symbols. The sample of 158 firms is taken into consideration that discriminates best ratings given by credit rating firms. In order to examine the variability in ratings issued by various rating agencies, the time period of eight years starting from April 2009 to March 2017 has been selected. The study employed the multinomial logistic regression model to explain the relationship among the variables. The analysis suggests that variables such as debt to equity ratio, profit after tax, returns on capital employed, and return on net worth are those having the highest impact on ratings and thus there is also discriminating power among Indian rating agencies

FDI Inflows
The Indian population is increasing at an alarming rate causing threat to the economic development, not forgetting the fact that another sector that is increasing at the same rate is the counterfeit goods. One important fact that needs to be checked is why we find such an increase in the counterfeit products. The fact that the aspiration of the population is increasing, in desire to have luxury products needs to be explored. Objective of the study is to examine the attitude toward the counterfeit product in the market on various parameters. A total 1207 responses from 22 districts of Delhi & NCR were used to examine the probability of intention to buy counterfeit of Mobile phones & Watches; the study employed the factor analysis and logit analysis. Results revealed that counterfeit purchasers had lower perceptions of business ethics, implying that ethical beliefs may become the key to develop the strategies to reduce demand for counterfeit products.

Keywords- FDI inflows, Counterfeit Products, Banking, Credit Rating

Faculty Name: Dr. Amit Asthana

Title: “Data Mining and Data Warehousing (Practical Machine Learning Tools Techniques.”


The World Wide Web has a important terminology Semantic Web which is a most important research topic now a days. The reason for developing is to create a metadata rich web of resource that can explain by the explaining of metadata not only by the how they displayed or syntactically. It is an extended version of current web. In current web, well defined information is given, good enabling computers and co-operative work of people. The semantic web is to build a network of content stored on the web which make possible for machines to understand meaning of data and people’s request and use of web content by machines. Semantic is basically study of communication’s meaning. It is a collection of methods and technologies which give permission to machines to understand the meaning or semantic of information on World Wide Web. In this paper my focus is to explain the architecture, agent, different agent based model and schemas .The main idea is to explore it in detail keeping in view the performance for the semantic web.

Data Big Data with different NoSQL Paradigm
Digital world is advancing by leaps and bounds thus becoming complex in terms of volume, variety and velocity. This is called the Big Data i.e. a large chunk of combined structured, semi structured and unstructured data that cannot be steered by relational databases. A new trend referred to as web2.0 is now coming into picture due to massive growth in the Internet market and surfacing of the new web technologies[1]. In order to handle these challenges the concept of NoSQL technology has been evolved as an alternative to the traditional relational database systems. This paper targets at comprehending various aspects of NoSQL, its classifications, their characteristics and evaluation of each. It aims at providing answers of the problems of handling Big Data and their analysis.

A New Technique to Hide Information within Image File
In recent years, Steganography and Steganalysis are two important areas of research that involve a number of applications. These two areas of research are important especially when reliable and secure information exchange is required. Steganography involves embedding of message into a cover media and hides its existence. On the other hand Steganalysis is the technology that attempts to defeat Steganography by detecting the hidden information and extracting. So for the maintenance of secrecy either we need to make more robust steganography techniques against steganalysis or discover new and better techniques.In this paper, we propose a novel and more robust image steganography technique that embeds message into a cover media and hides its existence and can verify the reliability of the information being transmitted to the receiver. In order to hide secret data in cover-image it used the Image and Text files representation in Array, that takes the alteration component based approach and method of Palette Based Images. The bits of encrypted message will be hidden inside the stretched palette of image.

Computer Fundamental and Office Automation
The computer system is based on the large complex and critical circuit design in this book I describe how to configure the software life cycle and system level programming so that the user can easily intract with hardware and software too. The complete set of instruction and hadle the complex line of code and reuse the system.

Uses of Internet and devices
In the current digital world the connectivity is more complex and critical task for the ISP provider, the Internet of things make it easy to understand the linkage between source and end users over the network.

To protect our data from the hackers the networking protocols must be 24*7 support system so that each and every node can be monitor from remotely for better understanding on distributed systems.

Pedagogical Techniques for Teaching Learning
In this scenario the teaching and learning system rapidly change for the surviving in civilized society the customer can be change their mode in case not found any better services from existing company or organization. So how we can do much better for the better learning and adaptation of new things for connectivity of users.

Cloud computing and its security
Mostly software companies promoting the cloud architecture for the project purpose and others events such as meeting, presentation handling, file sharing etc. The number of cases increases of hacking when the cloud platform launched. The resultant shows to the candidate that how we can security the file and others relevant important information from hackers.

Faculty Name: Dr. Saima Rizvi

Title: “Impact of Personality Types and Behavioral Biases on the Investment Pattern of Indian Investors.”

The study explores the personalities of individual investors and their behavioral biases and correlates them with their investment pattern. A cluster sampling method was used to collect the data from 102 investors in the National Capital Region (NCR), India

through an online questionnaire-based survey. The MBTI scale was included in the study so as to identify different permutations and combinations of personality traits and their impact on the investment pattern. The Pearson correlation test was applied to establish the correlation between personality characteristics and behavioral biases, and One-Way ANOVA was used to study the significant differences between the groups sets studied. The study found a significant correlation between personality traits, behavioral biases and investment patterns.

This study is one of the first attempts to explore the Indian investors personalities and their behavioral biases and its correlation with their investment pattern. The study incorporates a three-pronged approach of studying the behavioral biases, personality traits using the Myers Brigg’s Type Indicator (MBTI) scale along with the demographics and its impact on the investment pattern of investors in the National Capital Region, India.

Keywords-Behavioral Finance, MBTI, Behavioral Biases

Bubbles and Recessions-A Behavioral Finance Contagion Effect on the BRIC Markets
Recession and bubbles have hit economies from time immemorial starting from the Dutch Tulip mania in 1637. In the 90s it was IT Bubble, 2000s have witnessed the real estate bubble and some like e-commerce bubble seems to be in the making. Europe has also witnessed its worst crisis with Greece on the brink of collapse. Analysts have tried to predict the financial markets with various techniques. Investor behavior is also studied by analyst and experts to gauge the investor sentiments pre and post event. The present study aims to study the volatility in the European markets and its behavior contagion effect/ spill-over effect on the Asian markets during the US 2008 crisis. The focus of the study is the BRIC economies comprising of Brazil, Russia, India and China during pre and post 2008 crisis. The study utilizes several technical analysis techniques such as lognormal return volatility, 15 days simple moving average and volume of trading during the pre and post crisis period. Herding behavior, Overconfidence, and Anchoring are some of the behavioral finance factors that impact the financial markets in times of bubble formation followed by burst/collapse and recession.

The study uses the time varying co-integration models such as multivariate time series model -MGARCH to establish coupling phenomenon amongst markets during this 2008-2009 turmoil period in order to ascertain the behavior contagion effect across the BRIC and European markets. The study evaluates the behavioral finance macro factors and its impact on the bubble formation and recession in the European markets. The study evaluates how speculative movements are followed by collapse in these markets. Behavioral contagion effect has been evident between European markets and BRIC markets. Moreover, high trading volume and herding behavior establishes the presence of Overconfidence and Anchoring Bias. The study can provide insights to research analyst and investors on the movement of markets due to certain behavioral factors.

Keywords-Contagion, BRIC Nations, Behavioral Finance

Application of Balance Scorecard as a Strategy Innovation Tool: Evidence from the BSE BANKEX
Balance Scorecard (BSC) is a strategy innovation tool used by companies in manufacturing and services sector to improve their performance and align their processes with the overall firm strategy. The purpose of this paper is to analyze how BSC is being adopted by banks in India to implement their vision and strategy with the aim to improve their overall performance. The research aims at the underlying translation of vision, mission and strategy into goals and objectives of the organization revolving around four perspectives namely, financial, customer, internal processes and learning and growth. The study analyzes the BSC model of Banks listed on BSE BANKEX and applies Analytic Hierarchy Process (AHP) to establish ratio scales from pairwise comparison of criteria, sub-criteria and alternatives. Also, the causal relationship between the factors has been established using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method. The study aims to evaluate BSC model in the banking sector and how it translates the vision into financial and non-financial parameters influencing the firm performance.

Keywords: Balance ScorecardAnalytical Hierarchy Process, Decision Making and Trial Evaluation Method.

Keggfarms Pvt Ltd-A Social Enterprise and a Way of Life
Keggfarms Private Ltd was a private company started by Mr Vinod Kapur, a social entrepreneur who wanted to create a scalable social impact with his endeavor, which was the first of its kind outside the developed world. Keggfarms was established in 1967 with the aim of creating a business model which could benefit the rural sector by generating income and also enabling nutritional self-sufficiency. The case study aims to explore the sustainable model which had survived for 48 years without a push strategy and without a sole focus on profit. The business had spread to around 19 states in India, and the enterprise had decided to replicate a similar business model in the African continent. The social enterprise had aimed to touch the lives of millions of people in poverty by providing them with a low-cost chicken – Kuroiler, which could survive the harsh weather and environmental conditions of rural India. The study will help students to understand how social enterprises are born and built from the vision of the founder; how social capital is generated in the economy and how a blue ocean strategy was applied in this case to build a sustainable and financially viable social entrepreneurship model.

Keywords: Innovation, Distribution Channel, Social Entrepreneurship

Social Entrepreneurship and its Future: A Case on Indha Craft
Social Entrepreneurship worldwide had been much spoken about as an emerging concept. Rural India presented an immense opportunity for such phenomenon to benefit two third of the population living at the base of the pyramid. Indha was one such enterprise which provided economic and financial sustainability to the underprivileged women. Indha craft was established with the objective of empowering the local women and artisans and making them financially self-reliant. The organization had trained around 10,000 women and provided them a platform to sell their handmade products in cloth, paper and other crafted items. The social venture was struggling to break even after 11 years of operations and existence. Eleven years of severe struggle for survival left Indha to ponder over whether it should continue to touch the lives of the women and artisans pan India or close down as an unsuccessful attempt.

Keywords-Social entrepreneurship, triple bottom line, breakeven, Karigari project, bottom of pyramid